提供遊客一個再訪的理由~~田尾公路花園《花神社》

◎目的~

  >為田尾公路花園創造第二個春天

  >為田尾注入新觀光潮活力與商機

 

◎策略方向~

  >提供文化、知性與娛樂的機能

  >具長遠經營性

  >易感性操作及炒作話題

  >有遠交近攻的集客力

  >產出實質的經濟收益

 

《花神社》→→結合台灣消費心理元素 =花的代表+旅遊紀念+平安祈福

 

 

◎花神由來:

中國民間有一個"花朝"之慶。花朝,亦稱花王節,最初是開始於唐朝,傳說每年農曆二月十二是百花的生日,民間會在這一天依照禮俗祭花神,向花神祝壽。人們紛紛掛花紅於花枝,謂之賞紅,以祈願風調雨順、百物豐收、富貴平安、吉祥如意、馬到成功。等到了三四月間,天氣漸暖,百花爭豔,春色一派絢麗,人們踏青賞花,一番熱鬧繁榮的景象。而隨著季節時令的替換,百花紛紛綻放,繽紛了大地,為人們的生活添姿加色,於是愛花惜花之人,自然也為百花留下許多動人的傳說。

百花世世代代裝點著人間,這些傳說也世世代代相傳,溫暖著人間。一年有十二個月,於是人們精選出這十二個月中最具有代表性的花卉作為十二個月的代表花卉,並根據各種花卉不同的風姿神韻,選出了人們心中的花神。俗傳農曆二月十二日是百花生日。清代蔡雲有詩雲:“百花生日是良辰,未到花朝一半春;紅紫萬千披錦繡,尚勞點綴賀花神。”講的正是百花盛開為花神祝壽的景象。
歷代文人墨客玩味和吟詠百花,弄出許多趣聞軼事來,從而造就出12個月的花神來。正所謂“日日有花開,月月有花神”了。

 

  《一月~梅花(壽陽公主)》January—Plum (The princess Shou yang)

      南朝宋武帝之女壽陽公主,喜愛梅花。某年梅花盛開季節,公主在含章殿簷下小憩,有朵梅花正巧飄落公主前額,留下五瓣淡紅的梅痕,揩拂不去。皇后見之,直覺公主更加漂亮,建議將梅痕保留。三天後,經水洗才脫落。自此,宮女們競相仿效,後人謂此為「梅花妝」。也因此她成為了梅花花神。

      In South Dynasty, the daughter of the emperor Song Wu is the princess Shou yang. One year when the plums blossom, the princess just rested in Han Zhang House. There was just a plum fell on the forehead of the princess. It left the mark of five petals of the plum. She cannot clean it. The queen saw that and thought that made princess prettier. So the queen suggested leaving the mark. After three days, it is come off by watering. From then, maids started to imitate the make-up. So people called it the make-up of plum. So the plum becomes the flower spirit.

  【祈福意義】→幸福快樂Happy and happy
  【幸運數字Lucky no.】→8
  【幸運方向(約會方向)】→南、東(正南)

 


  《二月~杏花(楊貴妃)》February--apricot blossom (Yang Guifei)

     小時候的楊貴妃,皮膚粗又黑,標準醜小鴨。楊貴妃最喜愛的零嘴即杏果,加上又以杏仁來保養肌膚,這讓楊貴妃脫胎換骨成為中國四大美人之一。明代的「楊太真紅玉膏」就是以杏仁為主,婦女用之,肌膚細嫩如嬰兒。安史之亂時,玄宗不得已應軍士之求殺了楊貴妃。眾人將楊貴妃的屍體懸掛在杏樹上。平亂後,玄宗派人取回屍骨移葬時,只見一片雪白的杏花迎風而舞。楊貴妃已在仙山上,司職二月杏花的花神了。

  In the childhood of Yang Guifei, her skin is dark and rough. She was like a little ugly duckling. Yang Guifei’s favourite snake is the almond. Almond can make skin smooth and white. So Yang Guifei becomes the one of the four beauties in old China. In Ming Dynasty, “Ming Tai zhen red grease” is made of almonds. Ladies used it can made their skin smooth like a baby. In the time of the rebellion of the An-shi, Xuan zong had to kill Yang Guifei unwillingly due to the request of the soldiers. They hang the body of Yang Guifei on the almond tree. After the rebellion, Xuan zong dispatched someone to bring back the body, at that time he could see a white almond fell down and danced in the wind. It symbolized that Yang Guifei had become the flower spirit to take charge of almonds.

  【祈福意義】→青春永駐The youth stays forever
  【幸運數字Lucky no.】→4
  【幸運方向(約會方向)】→南南東、東北東(南南東)


  《三月~桃花(崔護)》March—Peach (Cui -hu)

  崔護才情俊逸,性情清高孤傲,極少與人交往。某年清明,獨自步行城裡。突感口渴,走進一戶人家討水喝。一位少女走出來,少女粉白透紅的臉上秋波盈盈,在桃花映襯下,產生愛慕之情。時光如流轉眼到了第二年春,崔護望著綻開的桃花憶起去年的城南舊事,快行來到城外。見茅舍門上掛著一把銅鎖,少女已不在,崔護悵然地在房門上寫下七絕一首「題都城南莊」。

  Cui-hu is a poet with talent. He is proud of himself and aloof. In a year of Tomb Sweeping Festival, he walked in the town and felt thirsty. He found a family to ask for water. One lady walked out, the lady is such charming with smooth skin and smiling face. By the scene of the shadow of the peach tree, Cui-hu fell in love with her. Soon it is the spring of the next year, Cui-hu looked at the peach everywhere and recalled the scene. He walked to the outskirt of the town rapidly and saw that there was only a lock on the door, the lady was not there. Cui-hu wrote a seven-letter poem on the door sadly. It is” Poem in the southern of town”

  【祈福意義】→心心相印Soul matches soul
  【幸運數字Lucky no.】→7
  【幸運方向(約會方向)】→東南東、北北東(東南東)

 


  《四月~牡丹(貂蟬)》April---peony (Diao-chan)

  據傳東漢時代的貂蟬,她曾在牡丹花旁練舞,周圍的牡丹花也跟著翩翩起舞,因此被後人尊為牡丹花神。

  In the Dynasty of East Han, Diao-chan ever practiced dancing beside the tree of peony. The peony also danced with her. So people called her as the spirit of peony.

  【祈福意義】→富貴吉祥Rich and powerful and lucky
  【幸運數字Lucky no】→9
  【幸運方向(約會方向)】→東方、北方(正東)

 


  《五月~石榴(鐘馗)》May—Pomegranate (Chung Kuei)

  石榴的花神相傳是鍾馗,五月是疾病最流行的季節,於是名間傳說中的「鬼王」鍾馗,便成為人們主要信仰的對象。生前性情十分暴烈正值的鍾馗,死後更誓言除盡天下妖魔鬼怪。其忌惡如仇的性格,恰如石榴迎火而出的剛烈性情,因此,大家就把能驅鬼除惡的鍾馗視為石榴花的花神。

  It is said that the flower spirit of the pomegranate is Chung Kuei. May is the season which is easy to get cold. So people had faith for Chung Kuei. When Chung Kuei still live, he is bad tempered and hate injustice like poison, so he swore to kill all the evils and ghosts on the world entirely. His temperament is like the red pomegranate. So people started to call Chung Kuei as the flower spirit of pomegranate.

  【祈福意義】→逢兇化吉Come victorious out of the crisis
  【幸運數字Lucky no.】→6
  【幸運方向(約會方向)】→東北東、北北西(東北東)

 


  《六月~蓮花(西施)》June—Lotus (Xishi)

  蓮花的花神相傳是絕代美女西施。傳說中,西施在助越滅吳之前,是賣柴人家之女,夏日荷花盛開時,西施常到鏡湖採蓮,也許因為西施曾是六月時節的採蓮女,她美麗的身影無人能比,於是自然成為蓮花的花神了。

  It is said that the flower spirit of the lotus is Xishi. In the legend, before Xishi help yue country to make an end of Wu country, she was just a daughter of a vendor family that sell matches. When the lotus blossomed in the summer, Xishi usually pick the lotus in the Mirror Lake. Perhaps it is because that Xishi was once the beauty of lotus pickers. No one can be prettier than her. So she becomes the flower spirit of lotus.

  【祈福意義】→功成名就successful and famous
  【幸運數字Lucky no.】→5
  【幸運方向(約會方向)】→北北東、西北西(北北東)

 



  《七月~雞冠花(陳後主)》July---cockscomb (the last emperor of Chen)

  陳後主南方陳朝的皇帝。為政時期,不理政務,恣意淫樂。雖如此,其文學素養甚高,「玉樹後庭花」、「臨春樂」都是他的作品。其中的「玉樹後庭花」,為陳後主在享樂時所製的艷曲,因此被稱為「亡國之音」。故雞冠花又稱為「後庭花」,因此俞曲園封其為七月雞冠花的花神。

  The last emperor of Chen is the emperor if southern Chen Dynasty. He ignored the affair and enjoyed playing. Although he is not good in politic, but he had a great talent on writing. “Yard among the trees”, “Enjoyment in spring” are all his compositions. Especially “Yard among the trees” is the splendid song which he made when he was in great indulgency. So it is called the song of felling of his nation. So the cockscomb is also called the black yard flower. So Yu qu-yuan confer the cockscomb as the flower spirit of July.

  【祈福意義】→時來運轉Experience a spell of good fortune
  【幸運數字Lucky no.】→2
  【幸運方向(約會方向)】→北、西(正北)

 



  《八月~桂花(徐惠)》August—Sweet osmanthus (Xu Hui)

  徐惠是一位集美麗、聰明、賢德於一身的才女,曾仿離騷,寫過一篇吟詠桂花的文章,深得唐太宗寵愛,唐太宗死後,徐惠跟著殉情。

  Xu hui is a intelligent lady who is pretty, clever and virtuous. She ever imitated Lament and wrote an article to appreciate the osmanthus. Tang Taizong loved her very much. When he died, Xu hui commit suicide for her love.

  【祈福意義】→財源滾滾Very rich
  【幸運數字Lucky no.】→1
  【幸運方向(約會方向)】→北北西、西南西(北北西)

 


  《九月~菊花(陶淵明)》September—Chrysanthemum (Tao Yuan-ming)

  菊花是陶淵明的最愛,諸君且看「嘗九月九日出宅邊菊叢中坐,久之,滿手把菊」,這是一幅多麼寫實的「東籬晚香」圖。另外,陶淵明的「飲酒詩二十首」,有二首以菊花為主角,為菊花留下令人激賞的詩句,因此封陶淵明為菊花花神,實至名歸。

  Chrysanthemum is the flower that Tao Yuan-ming liked the best. You can check in” I sat among the chrysanthemum in September 9 and grasp a handful of chrysanthemum”. It is a realistic painting of “the last amour of east fence”. Besides, Tao Yuan-ming had written 20 poems of drinking beer. Two of them took charge of chrysanthemum. He left so inspiring article for the chrysanthemum. So conferring Tao Yuan-ming as the flower spirit of the chrysanthemum is really suitable.

  【祈福意義】→延年益壽Promote longevity
  【幸運數字Lucky no.】→5
  【幸運方向(約會方向)】→西北西、南南西(西北西)

 


  《十月~芙蓉(花蕊夫人)》October—hibiscus (Pistil Lady)

  五代後蜀皇帝孟昶的妃子花蕊夫人,偏愛芙蓉花,孟後主為得其芳心,城裡城外廣植芙蓉花,這座城也就是後來被稱為「芙蓉城」的成都。

  Five generation, the concubine of the emperor of Last Shu—Meng chang is Pistil Lady. She likes hibiscus very much. In order to gain her appreciation, the emperor plant hibiscus everywhere out of the town. The city is Cheng Du now which is called the “City of Hibiscus”

  【祈福意義】→智慧才氣Intelligence talent
  【幸運數字Lucky no.】→6
  【幸運方向(約會方向)】→西、南(正西)

 


  《十一月~山茶(白居易)》Novermber—Camellia (Bai Juyi)

  山茶花的花神相傳是白居易。白居易是唐朝知名的詩人,以「野火燒不盡,春風吹又生」的詩句,備受稱讚而聞名於世。傳聞中並沒有說明為什麼白居易是山茶花的花神,或許因為詩人不畏權貴的性情,如同山茶不畏寒風細雨吧。

  It is said the the flower spirit of the camellia is Bai Juyi. Bai Juyi is a famous poet in Tang Dynasty. He is memorized by next generation by his great poem” the fire can not burn the weeds entirely, they will grow by spring.” There is no explanation about why Bai Juyi became the flower spirit of Camellia. Maybe it is because that he is not afraid of the power and bigwig, just like the camellia is not afraid of the strong wind and heavy rain.

  【祈福意義】→平安健康Safe and health
  【幸運數字Lucky no.】→9
  【幸運方向(約會方向)】→西南西、南南東(西南西)

 


  《十二月~水仙花(娥皇、女英)》December—Daffodil (E-huang and Nu-in)

  水仙的花神相傳是娥皇與女英。據說娥皇、女英是堯帝的女兒,兩人同嫁給舜。姊姊為后,妹妹為妃,三人感情甚篤。後來,帝舜在在南巡時駕崩,娥皇、女英雙雙殉情於湘江。上天憐惜二人至情至愛,便將二人的魂魄化為江邊水仙;二人也就成為臘月水仙的花神了!

  It is said that the flower spirit of the daffodil are E-huang and Nu-in. They are the daughters of the Emperor Yao. They married to Shun. The older sister is the queen, the younger sister is the concubine. They three have a close relationship. When Shun died on the way of visiting south abound, E-huang and Nu-in also committed suicide in Xiang River. God feel pity for then, so made their ghosts as the daffodil along the river. So they two become the flower spirit of daffodil in December.

  【祈福意義】→添丁弄瓦Have a baby
  【幸運數字Lucky no.】→3
  【幸運方向(約會方向)】→南南西、東南東(南南西)